2011年9月25日 星期日

Email Me Form

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2011年9月24日 星期六

CPO


原廠認證中古車走勢看俏:中古車雖便宜卻也隱藏許多看不見的風險,因此經原廠認證的中古車,便成為消費者免去煩惱的新選擇。 過去的中古車交易一直帶有神祕色彩,沒有熟人帶領根本很難一窺究竟,但近年拜網路盛行所賜,資訊透明且傳遞速度快,加上拍賣網站的興起,均讓中古車買賣更加熱絡且多元。 會開車並不表示這個人懂車,汽車資訊吸收的多並不代表他就是專家,實際上要鑑定一部車得具備非常豐富的實務經驗與專業知識,但大多數消費者對汽車都只是一知半解,如果再加上買賣雙方對車輛的認知出現明顯落差,所產生的就是許多交易糾紛,讓民眾一聽到中古車就害怕,但也因此而造就出有利於原廠中古車部門的環境。 出自原廠中古車部門的車輛雖然售價往往高過於坊間車行,但因為具備產品認證及售後服務體系的背書,消費者即便多付出一些費用,卻能換來安心並獲得與新車相同的服務條件,而車廠本身也能夠藉此拓展業務並強化品牌印象,甚至可穩定產品價值及消費者的信心,可說是一個雙贏局面,因此近幾年已有多家車廠陸續加入原廠認證中古車的營運業務,後勢頗為看好。